Media Relations
A big part of my job is working with journalists. Basically this means getting positive stories about Coca-Cola and specifically in regards to the company’s sponsorship of FIFA World Cup.
One way we do this is by having a “booth” at the Berlin Media Center. This is where all the accredited journalists work. It has been fun today talking to all the Argentine journalists that have descended here to cover the match against Germany.
posted by Petro at 12:14 PM
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