adidas World of Football

Even though Coca-Cola is a top sponsor of FIFA World Cup Germany, there is no doubt that sports gear producer adidas has the most high-profile presence. They have constructed a 1/3 scale replica of the Berlin Olympiastadion on a 40,000 sq meter area in an open park just opposite the Reichstag (Germany's parliament building).

Surrounding this stadium (which seats 8,000) are fields where kids can play football, an adidas store, oversize replicas of all the official match balls (which adidas has provided since the 1970 FIFA World Cup), an interactive area in which you can appear in an adidas TV commercial, a biergarten and, of course, a McDonald's.

We watched France beat Brazil at this "stadium" and had a good time.